After Warhol’s depiction of Marilyn, her fame became myth. The artist expressed her as the expressionless sexual commodity of America with a frigid smile, as if pasted on her face. Her fame quotient never revealed her as an actress, but as a popular commodity. Partha Guin, similarly shows the deception of capitalism, which makes people hanker for want, which is again disguised in the envelopes of necessities of high demand. The smile balls of the work, have a gear, reminds me of the smiley used to refer expressions in social network sites. The sale of emotions has reached a level, in which human expressions and freewill is depicted through everyday playthings. This results to our emotions being playthings, which is widely sold.
His work, The misuse of images cause danger, shows popular posters both vintage and contemporary including Warhol’s Marilyn. It also includes posters of Che Guevara, symbolizing communist revolution, and comic strips .Our free thoughts, dwarfed to the level of daily entertainments that in turn become best selling objects and tempt buyers. The artist depicts that everything including the emotions of joy, fear, sorrow, temptations, are for sale. People are fooled every day, in this vicious circle of popular culture. This intoxication clouds the rational thought, which blinds the demarcation, between wants and needs. As if the humankind is sinking in the quicksand of consumerist ideas. Finally, the materialist intoxication turns fatal. Leading to Life is Nowhere, the search for the sap of life outside the demand and supply curves, leads to nothing, yet one hopes to find life. It seems to be “a blind man searching for a black cat in a dark room when the cat is not there”. Many would say that I am misusing thing famous quote of Charles Darwin in defining a mathematician. However, you know, it sells. The lofty quote kicked down to an allusion. This is what misuse is. I chose the tempting alternative to explain the populist culture, which diluted its original meaning.
Ultimately, it leads to the Blast. As if, this work revolts against the populist culture and bursts out in protest.
Everything is OK, taken for granted. It is the spirit of the time. Therefore, we cannot escape it. It is all around
us, so we have to accommodate, eat, drink and smell popular culture whether we like it or not.
The works of Partha guin participated at Gennext V organised by Aakriti Art Gallery